Next Generation Inc

    Job Title:

    Senior Marketing Manager (Website Content and Social Media)


    Job Summary:

    Next Generation Inc, an Equal-Opportunity employer, is seeking a talented and motivated individual to join our team as a Senior Marketing Manager (Website Content Social Media). Bringing to the table years of corporate marketing experience, you will play a pivotal role in shaping our digital presence. You’ll be responsible for creating engaging content, managing our social media platforms, and ensuring alignment with our brand identity and business goals. If you’re passionate about storytelling, digital marketing, and community engagement, this role is perfect for you. This role is mostly remote, with possible occasional travel to our offices in downtown Chicago.

    Job Responsibilities:


    Content Creation and Curation:

    • Develop and maintain high-quality website content that resonates with our target audience.
    • Craft compelling blog posts, articles, and landing pages that showcase our expertise and offerings.
    • Edit and proofread existing content to ensure accuracy, clarity, and consistency

    Social Media Strategy and Execution:

      • Create and execute social media strategies across platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
      • Manage the content calendar, ensuring timely and relevant posts.
      • Monitor social media trends, engage with followers, and foster community interactions.
      • Respond to comments, messages, and inquiries promptly and professionally.

      Brand Voice and Consistency:

        • Maintain a consistent brand voice across all digital channels.
        • Ensure that social media content aligns with our brand identity, values, and messaging.
        • Develop and enforce style guidelines for content creators.

        Analytics and Optimization:

        • Analyze data and metrics to evaluate the success of campaigns.
        • Optimize content and social media strategies based on performance insights.
        • Use tools like Google Analytics, Hootsuite, and Facebook Insights to track KPIs.

          Collaboration and Crisis Management:

          • Work closely with cross-functional teams (marketing, design, product) to align messaging.
          • Handle crisis communication on social platforms effectively.
          • Monitor online reputation and address any issues promptly.

          Job Qualifications:

          • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
          • 10+ years of corporate marketing experience, specially within the IT industry.
          • Certifications such as Google Analytics, Hootsuite Social Media Certification, or Facebook Blueprint are advantageous.
          • Proficiency in content management systems (CMS) and social media tools.
          • Strong written and verbal communication skills.
          • Creativity, attention to detail, and ability to work under deadlines.
          • Experience with digital marketing campaigns and SEO is a plus.



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